Last week, JetBlue and United Airlines announced a brand-new alliance called “Blue Sky,” allowing travelers to earn and redeem miles across both carriers and giving reciprocal elite status perks to loyal flyers. While the headlines focused on what travelers will gain, let’s be clear: this wasn’t just about member benefits.
What do you get when you mix Shakespearean drama, world-class aviation chops, and a passion for luxury? You get STARLUX Airlines—the newest jewel in Taiwan’s travel crown, and arguably the most cinematic origin story in the airline industry.
When it comes to loyalty program disasters, British Airways and Virgin Atlantic usually take the heat. But let’s be honest—no one tanked their value proposition quite like Expedia Group did with its short-lived One Key rollout.
Bilt Rewards members can now transfer points directly to JAL Mileage Bank at a 1:1 ratio — unlocking one of the most valuable airline programs in Asia.