Blue Sky or Bust: Why JetBlue Had to Partner with United
By: Ben Komenkul Published on: 29/05/2025Last week, JetBlue and United Airlines announced a brand-new alliance called “Blue Sky,” allowing travelers to earn and redeem miles across both carriers and giving reciprocal elite status perks to loyal flyers. While the headlines focused on what travelers will gain, let’s be clear: this wasn’t just about member benefits.
From Betrayal to Boutique Luxury: The Story Behind Taiwan’s STARLUX Airlines
By: Ben Komenkul Published on: 25/05/2025What do you get when you mix Shakespearean drama, world-class aviation chops, and a passion for luxury? You get STARLUX Airlines—the newest jewel in Taiwan’s travel crown, and arguably the most cinematic origin story in the airline industry.
Is Hotels.com Rewards Coming Back from the Dead?
By: Ben Komenkul Published on: 21/05/2025When it comes to loyalty program disasters, British Airways and Virgin Atlantic usually take the heat. But let’s be honest—no one tanked their value proposition quite like Expedia Group did with its short-lived One Key rollout.
✈️ Big News: Bilt Adds Japan Airlines as a 1:1 Transfer Partner!
By: Ben Komenkul Published on: 21/05/2025Bilt Rewards members can now transfer points directly to JAL Mileage Bank at a 1:1 ratio — unlocking one of the most valuable airline programs in Asia.
